Recent Exports Articles
Scotch Whisky's Premiumization Strategy Is Unraveling
The Great Scotch Reckoning: How an Industry Built on Scarcity and Prestige Is Learning to Price Itself Back Into Reality There is a particular kind of hubris that thrives in industries where the product takes decades to mature. Scotch whisky, more than almost any other category, has operated for t
Scotch Whisky's American Problem Is Getting Worse
The numbers are in, and they paint a rough picture for an industry that has been a cornerstone of Scottish culture and commerce for centuries. Scotch whisky exports to the United States dropped 15% by volume after tariffs came back into play last spring, and the people who make the stuff say things